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Why Writing for a Target Audience Is Still a Winning Strategy
The initial work feels daunting, but the rewards could be huge
As an indie writer, here are the two ways to attract readers to your work.
- Write personal stories that your loyal readers have come to love over the years.
- Dig deep into the life of your ideal reader and write about what bothers them.
Sure, you can also write about trending topics and celebrity gossip. There’ll always be something/someone in the trends. But you don’t want to risk leaving your writing ideas in the hands of newsmakers.
I’d rather be in complete control of what I write and when I write most of my content. Anyways.
Over the years, I’ve written a mix of personal and audience-targeted stories. My personal stories only worked after I built a semblance of an audience. They knew my story and could easily keep track of the goings-on in my life.
Conversely, I’ve also done a few blog posts targeted at an audience more so than sharing my personal stories. My goal was to attract a particular reader by writing about them, for them.
This style worked for me even when I had no semblance of a loyal following.
