If you’re selling online, you might need to check these boxes — In the march to the future of doing business online, you can’t afford to miss out on the benefits. But having an online presence is only one small part of the equation. You must still sell products to generate enough revenue to keep the business online. You can establish a…

Maybe one day, everything will make sense — As a child, I never remember mentioning photography as my dream career. For starters, it was too long to pronounce. But also, growing up in rural Ghana in the 90s, I don’t remember seeing a camera (though they existed). A decade and a half later, I’d surprise myself and every…

Look what nature brought my way — We came up with a wonderful idea. And we loved it. Both dipping our toes in photography, my friend Ken and I saw the need to scout for locations in our neighborhood for photoshoots. We agreed to meet near an abandoned school building. I packed my gear that Sunday afternoon…

Have you thought about getting that highlight shot? — As a writer and photographer, I understand why they say a picture is worth a thousand words. You can grab a picture that tells the whole story, rendering any other descriptive word redundant. You may not even need a caption. Those pictures are what I call the cream shot. The…

My experience photographing a leisure trip — Photographers are privileged. At least I’ve tasted many little privileges I would otherwise never have come close to sniffing without my camera. I’ve waltzed into many homes and conferences because of a camera strapped around my neck. I don’t take those privileges for granted. In fact, I savor them to…

Can you spot when you’re going in the wrong direction? — Side hustles can be big-time wasters. For example, they force you to put in the reps after work when you could grab some much-needed rest. Also, they cause you to drag yourself out of bed just one hour earlier to make some progress on that front. With these time sacrifices…

Yes, you can upsell. But note these truths first — Upselling customers appears to be the new cool in the business world. It’s a sales process aimed at persuading customers to purchase a more expensive, premium, or upgraded version of a product, according to Oberlo. Especially for businesses online, upselling is super popular. When it works, that simple move will…

Finding joy in the little things — We’ve all heard of many exciting experiences photographers enjoy. You can talk of the travel experiences and once-in-a-lifetime collaborations with billion-dollar businesses. I’ve seen a few colleagues making almost life-changing money through the craft of photography. I can only dream of some of those accomplishments. To keep those dreams alive…

What I learned comparing my journey on both paths — I’ve always laughed at my luck. I fall in the camp of the left-brain folks who aren’t expected to embrace creative endeavors as naturally. But here I am, riding my creative luck for over half a decade. First, I got into photography in July 2017. I stayed with it till…